• Sales

Listening
and understanding
real needs

CDP data collection helps companies to identify customers’ needs, interest and intentions

Benefits? More Sales

Listening is one of the main actions that brings benefits in terms of sales. Understanding a Customer obviously means understanding the needs and desires of those segments that come into contact with our Company: this is the first phase of a good negotiation, of any good agreement, as well as of good results.

Given these premises, we can now understand how Customer Data Platform (CDP) helps companies with sales: collecting interaction data between a company and a contact we can trace a very clear “picture” of customers’ needs.

The main questions
that can be answered thanks to CDP

  • What do they desire

  • What did they buy

  • What could they buy

  • How do they like to be assisted?

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