Know your customers:
the key to a winning business
Customisablemessages and offers based on specific contacts
and timing: technology at the service
of marketing strategies
White Rabbit Enterprise CDP is equipped with “connectors” and a precise taxonomy. This is an Information capital necessary during the communication phase. It allows users to:
A. Promptly identify customers’ and prospect customers’ needs, both for clustering and individual analysis
b. Provide extremely effective communications by segmenting the types of messages, promotions, frequencies according to the best policies based on specific targets
c.Measure the effect of targeted communications on specific targets.
Statistics show how effective communication can enhance customer engagement. Another great benefit is that we can learn each customer’s real needs and find out how to send effective messages.
Furthermore, better communication not only greatly increases Customer Engagement but it also allows us to establish an optimal relationship with our customers.