• Customer Satisfaction

An essential requirement for every modern and digital company

Stand out from competitors: improving
Customer Satisfaction is key to be able to grow
in the field of Digital Transformation

More Customer Engagement

Managing Customer Satisfaction is one of the most complex activities within a company. Analysis of data, surveys, statistics … have always been very difficult.

Today, thanks to Big Data (collected and structured within the White Rabbit CDP) gathered from the relationship between a company and the market, we can take advantage of advanced metrics in the field of Customer Engagement.

A new metric
that describes the interactions
between customers and a brand

  • Quick and automatic metrics

  • Established and reliable statistical value

  • Possibility of customisation according to the market

The Happy Index

Many academic research papers have shown that metrics related to Customer Engagement can carry results of at least three types, such as:

  • Predicting a company’s future financial results
  • Knowing, in a statistical way, Brand Awareness
  • Knowing, always with great reliability, the probability of repurchase and customers’ loyalty.

Therefore, the Enterprise CDP solution calculates companies’ Happy Index. This is a weighted measure of Customer Engagement able to offer an immediate (and concise) vision of the Customer satisfaction trend, as well as the real interest expressed regarding corporate communications.

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Benefits: MORE SALES


More Customer Engagement

Managing Customer Satisfaction has always been a “complex” activity. Analysis, Surveys, Statistics, etc. have always been difficult and sometimes very subjective.

Today, thanks to the Big Data of interaction between a company and the market, collected and structured by White Rabbit Customer Data Platform, we can finally have metrics that are:

  • Quick: Calculated Automatically
  • Trusted: offering great statistical value and accuracy
  • Flexible: they can be developed with many other in-depth metrics.

Customer Engagement is a relatively new measure that collects the interactions between a customer and a company.

Customer Engagement: The Happy Index

Extensive academic and scientific researches have proven to be a highly reliable measure to:

Predict a company’s future financial results

Know, in a statistical way, a company’s Brand Awareness

Know, always with great reliability, the probability of repurchase and customers’ loyalty.

Therefore, the Enterprise CDP calculates the Happy Index. This is a weighted measure of Customer Engagement able to offer an immediate (and concise) vision of Customers’ satisfaction, interaction, Brand Awareness as well as their interest regarding corporate communications.

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