An essential requirement for every modern and digital company
Stand out from competitors: improving
Customer Satisfaction is key to be able to grow
in the field of Digital Transformation
More Customer Engagement
Managing Customer Satisfaction is one of the most complex activities within a company. Analysis of data, surveys, statistics … have always been very difficult.
Today, thanks to Big Data (collected and structured within the White Rabbit CDP) gathered from the relationship between a company and the market, we can take advantage of advanced metrics in the field of Customer Engagement.
A new metric
that describes the interactions
between customers and a brand
Quick and automatic metrics
Established and reliable statistical value
Possibility of customisation according to the market
The Happy Index
Many academic research papers have shown that metrics related to Customer Engagement can carry results of at least three types, such as:
- Predicting a company’s future financial results
- Knowing, in a statistical way, Brand Awareness
- Knowing, always with great reliability, the probability of repurchase and customers’ loyalty.
Therefore, the Enterprise CDP solution calculates companies’ Happy Index. This is a weighted measure of Customer Engagement able to offer an immediate (and concise) vision of the Customer satisfaction trend, as well as the real interest expressed regarding corporate communications.
Benefits: MORE SALES
More Customer Engagement
Managing Customer Satisfaction has always been a “complex” activity. Analysis, Surveys, Statistics, etc. have always been difficult and sometimes very subjective.
Today, thanks to the Big Data of interaction between a company and the market, collected and structured by White Rabbit Customer Data Platform, we can finally have metrics that are:
- Quick: Calculated Automatically
- Trusted: offering great statistical value and accuracy
- Flexible: they can be developed with many other in-depth metrics.
Customer Engagement is a relatively new measure that collects the interactions between a customer and a company.
Customer Engagement: The Happy Index
Extensive academic and scientific researches have proven to be a highly reliable measure to:
Predict a company’s future financial results
Know, in a statistical way, a company’s Brand Awareness
Know, always with great reliability, the probability of repurchase and customers’ loyalty.
Therefore, the Enterprise CDP calculates the Happy Index. This is a weighted measure of Customer Engagement able to offer an immediate (and concise) vision of Customers’ satisfaction, interaction, Brand Awareness as well as their interest regarding corporate communications.